Cards, handwritten slips, and bowls can work, but they often leave teams with incomplete names, unclear consent, and weak context. LeadSpark gives the same booth moment a cleaner digital path.
Leave the fishbowl at home
Lead Capture at Toronto Market Week
A modern lead-capture flow should make it easy for booth visitors to say yes, easy for staff to explain the scan, and easy for your team to follow up after the show.
Last updated: July 23, 2026
Build a scan people understand
A QR code is not the offer. The reason to scan is the offer: a relevant prize, product sheet, sample request, quote request, or appointment. Use the Giveaway Ideas guide to keep that offer commercially relevant.
Use a tabletop 8.5 x 11-inch poster stand near the front corner, demo area, or conversation point. Keep it upright, visible, and close enough to scan without reaching over products.
Use a calm line: "If you would like the product details or giveaway entry, scan this and we will send it after the show." It keeps the scan tied to a clear next step.
Contest mode works when a relevant incentive fits the booth. Information-request mode works when the lead is already interested and wants a catalog, quote, sample, or meeting.
Start with name, email, company, role, and one intent question. Add phone only when the next step genuinely requires a call.
Every extra field adds friction. Ask what your team will actually use in the follow-up process.
Scan the poster, complete the form, check the thank-you state, and confirm that the lead arrives where your team expects it.
Check lead volume daily and compare it with booth activity. Use the ROI Calculator to understand how lead volume affects cost per lead.
Send promised information within 24 hours, then prioritize leads based on urgency, value, and conversation quality. The Exhibitor Guide helps plan this before setup day.