Relevant incentives beat generic prizes

Toronto Market Week Giveaway Ideas

The best giveaway attracts people who are likely to value what you sell after the event, not only people who want a free gadget.

Last updated: July 23, 2026

The best prize attracts your future customer.

A prize connected to your product, service, retail category, or buying relationship usually produces more commercially useful leads than a generic electronics prize. If the incentive matches the buyer problem, the entry list is more likely to contain people your team can serve.

Before choosing the prize, review your booth goal and decide whether the LeadSpark campaign should use contest mode or information-request mode from the Lead-Capture Guide.

LOW

Low-cost

Product samples, store credit, small bundles, digital guides, consultations, or service upgrades.

MID

Mid-range

Curated product packages, premium gift baskets, larger store credit, featured brand bundles, or event-specific prize packages.

HIGH

High-value

Major product packages, annual service packages, premium experiences, or multi-brand sponsored bundles.

Contest planning checklist

  • Pick a prize related to your future customer.
  • Set the entry window and draw timing before the show.
  • Confirm who will monitor entries each day.
  • Prepare staff language for inviting visitors to scan.
  • Plan the first follow-up message before the winner is selected.
  • Use the ROI Calculator to estimate whether the prize cost makes sense.

Suggested entry-form fields

  • Full name.
  • Email address.
  • Company or store name.
  • Role or buyer category.
  • Primary product interest.
  • Permission to follow up where required.

Contest disclaimer reminder

LeadSpark can help collect entries, but the presence of a form does not make a contest legally compliant. Verify applicable laws, event rules, eligibility requirements, disclosure wording, privacy obligations, and winner-selection procedures before launch. This page is planning guidance, not legal advice.

After the contest, use the Follow-Up Guide and FAQ to send useful information to entrants who asked for it. This independent resource comes from Ablaze Digital Media and LeadSpark.