Exhibitor Guide
Turn booth planning into a focused checklist before setup day.
Open guideLeadSpark by Ablaze Digital Media
Make Every Toronto Market Week Conversation Count
Prepare your booth, capture visitor information, plan a worthwhile giveaway, calculate your event return, and follow up while your leads still remember you.
Independent exhibitor resources powered by LeadSpark from Ablaze Digital Media.
Last updated: July 23, 2026
Toronto Market Week exhibitor resources
Lead-Capture Guide
Move from paper slips to a cleaner QR-based visitor flow.
Plan captureGiveaway Ideas
Choose prizes that attract real future customers.
Pick ideasROI Calculator
Estimate investment, cost per lead, break-even needs, and return.
Calculate ROIFollow-Up Guide
Use timely messages while booth conversations are still fresh.
Follow upWhy lead capture matters
Booth traffic alone does not produce measurable business results. Exhibitors need a simple method for turning conversations into permission-based follow-up opportunities, then connecting those opportunities to real next steps.
The Lead-Capture Guide explains how to introduce a QR scan naturally, and the ROI Calculator helps estimate what those captured contacts must produce after the show.
How LeadSpark works
Set up a branded visitor experience for a contest or information request.
Use a tabletop 8.5 x 11-inch poster stand where booth visitors can see it.
Visitors use the QR code, complete the landing page, and give your team a cleaner follow-up path.
LeadSpark campaign flow
Scan, engage, and follow up from one branded booth moment.
LeadSpark keeps the visitor action simple: a visible QR poster, a branded scan experience, and a lead record your team can use after Toronto Market Week. Ablaze Digital Media brings the creative and campaign strategy around that moment.
Event preparation timeline
Define your booth goal, pick your visitor action, and choose a relevant giveaway. Start with the Exhibitor Guide.
Finalize staff responsibilities, test the LeadSpark campaign, and print the tabletop QR poster.
Place the poster where conversations begin and confirm the scan flow on more than one phone.
Invite visitors to scan, add notes while conversations are fresh, and monitor lead volume.
Send promised information using the Follow-Up Guide and FAQ before interest cools.